Keller Williams University (KWU)

Power your career forward with the educational offerings of Keller Williams University! Our courses are built on the four foundational business models laid out in the New York Times and Wall Street Journal Best Seller “The Millionaire Real Estate Agent” by Gary Keller with Dave Jenks & Jay Papasan. 
Did you know that Keller Williams was named the Top Training Organization Worldwide by Training magazine?
“For the fourth consecutive year, Keller Williams placed in the Top 5 on the Training 125, which ranks companies’ excellence in employer-sponsored training and development programs.”

KWU Learning Platform

The Keller Williams University learning platform drives our progressive learning-based culture. It is where you can master your skills in real estate by learning KW proven systems, tools and techniques to achieve greater success in your business! These learning resources are only accessible by KW agents.
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Agent Fundamentals (for all agents)

Six Personal Perspectives

An individual’s mindset holds the key to what he/she can accomplish. You too can be a high achiever and reach the highest level of success in business and in life by learning about, adopting and mastering these six foundational perspectives!

Grow Your Growth Share Tree

Because we truly believe that together everyone achieves more—and we are willing to put that belief into action—any Keller Williams associate who helps to grow a Market Center will be rewarded with passive, potentially long-term income, without any risks or investment of capital.

By the end of this short course, you will be empowered with the knowledge and skills to activate your passive income potential.

Basic Agent Financials

Learn to be a business owner, not just a real estate agent. Identify and manage your business expenses by understanding where your money comes from and where it goes. Set up your business with proper planning to protect your money and avoid the stress of tax time.

Customer Experience

We want our customers to have an elevated level of service that exceeds their expectations and presents them with an unforgettable experience that is a tangible, palatable difference from any experience they have had with other agents throughout their real estate journey. Improve customer service, your skill set and incorporate systems into your business that lead to lasting professional relationships and increased repeats and referrals.

Win-Win Negotiations

Associates negotiate every day with sellers, buyers, co-op agents, vendors … the list goes on. Discover the underlying principles of win-win negotiations that get deals done. Prepare with goals and strategies and know when to say no. Learn the tactics used in negotiating, when to use them, and how to counter when used on you. See how personalities of all parties play a key role in finding a compromise and reaching win-win outcomes.

Agent Launch (for 0-16 yearly transactions and Agents new to KW)

Ignite

Our foundational course covering all the skills it takes to become the real estate expert of choice. Ignite propels agents into immediate productivity while setting the foundation for success and growth in any market and any stage of their career.


It is a 5-weeks course that runs every Tuesday to Friday mornings. Each session is highly energetic and fun comprising 2 hours of learning followed by 2 hours of lead generation.

GPS & Time Management 4-1-1

Crush your goals with our GPS tool! Designed to clarify goals and detail the action steps necessary to achieve them. The framework includes 1-Goal, 3-Priorities, and 5-Strategies for each priority. Partnered with 4-1-1, learn to maximise your productivity by focusing energy on the activities that matter most to your business on a daily, weekly, monthly, and yearly basis!

No Ceilings: Level Up Your Lead Generation

Take your lead generation to new heights with this self-study series of courses.

 

Some of KWU’s top instructors share best-in-class models and systems for your business, and walk you through purposeful activities that will help propel you to higher levels of success.

Agent Growth (for 16-36 yearly transactions)

Lead Generation 36:12:3

36 Closed Transactions in 12 Months with 3 Hours a day. Build on the principles and practices of KWU’s foundational course, Ignite, and hone your strategies for prospecting, marketing and leveraging your contact database. Explore tactics for lead generation with your Met database, your farm, open houses, FSBOs, expired listings and agent-to-agent referrals, and learn how to convert your leads into appointments, and then to closed deals. Establish goals and develop a business plan that maximises your new skills and habits.

Win with Buyers

This one-day interactive class teaches you the best practices, habits and techniques that helped buyer masters rise to the top. Learn their secrets of success so you too can build a high-level buyer business. The course takes you through the Seven-Step Buyer Service Cycle, emphasising the proven models, systems, techniques and scripts to win the buyer and grow your business.

Win with Sellers

This course takes you through the Seven-Step Seller Service Cycle, emphasising the models, systems and techniques proven by top agents. Fill your pipeline with leads and appointments by learning pre-qualification, conversion, pre-listing, and other techniques that create clients for life. Learn the top seller objections, master scripts top agents use to handle them, and discover how to eliminate them altogether.

Agent Achievement (for 36+ yearly transactions)

Business Planning Clinic

Based on the latest research for the book “The Millionaire Real Estate Agent”, this course covers the four key business models (Economic Model, Lead Generation Model, Budget Model, Organizational Model) plus a 5th model: the Expansion Model. Business Planning Clinic will help you and your team design and implement systems that will propel your business to new heights!

Career Visioning

Your success is not measured by how much you get done; but how much you get done through other people. Career Visioning is the first in a series of leadership training courses designed to empower you to find, train and lead your future talent.

 

Audience: Anyone wanting to build a successful business through other people. The systems and tools in this course are applicable to any hire or recruit.

30-60-90

Set your new hires up for success in their role within your organization! When you establish a purposeful first 90 days, you are ensuring that your new hire is highly engaged, forming the right habits and ready to help you fulfill the vision you have for your business.

Leadership

Train the Presenter

Learn the knowledge and techniques to enhance your presentation skills through various hands-on exercises and group work. This two-day course will help you to improve your training skills and make you more confident in engaging with your audience.

 

Required for all KW Trainers

Leadership Fundamentals

Take your Market Center leadership to the next level with Leadership Fundamentals. This two-day course offers hands-on instruction for your entire Market Center leadership team on how to run and grow a competitive Market Center. Get a fresh take on systems that will improve communication within your team, craft the perfect schedule to focus your day, and attract top producing agents to achieve your goals.

Master the Six Consulting Conversations

The Consulting Conversations learning path is for any leader who is interested in guiding their agents and recruits toward a higher level of productivity. The following courses provide everything you need to have conversations that are most relevant to productive R2 agents: Needs Analysis, Tech Audit, 30-30-40 Profitability Assessment, People Assessment, Wealth Building, and Disruptive Growth. A must have skill for R2 recruitment!

Want more?

One Thing

This presentation will help you empower your associates to uncover the secrets to accomplish big goals – staying focused on The ONE Thing that will make everything else easier or unnecessary.

SHIFT Series

Based on the book “SHIFT: How Top Real Estate Agents Tackle Tough Times”, this easy-to-read set of guides shifts your mind to match your shifted market. Learn what causes a market to shift. See the opportunity in whatever market you’re in, and understand the importance of returning to the basics of selling and communicating. Understand what buyers and sellers are thinking and how to address their concerns and expectations.

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